Delphi gives B2B buyers an independent second opinion on sales and marketing software decisions — translating vendor promises into a personalized assessment of what the tool actually requires for your business, and whether your organization is ready to make it work.
Vendors are trying to show their product at its best. Buyers are trying to make a significant investment decision with incomplete information. And the content that fills the buying cycle — demos, comparison sites, case studies — is designed to show the tool working, not to help you understand what it will take to make it work for you.
What's missing isn't more information. It's translation. Translating vendor promises into realistic implementation requirements. Translating your organization's current state into a realistic readiness assessment. Knowing which questions to ask before you sign, not after.
Software doesn't just solve a problem. It becomes part of how your company runs. That decision deserves better support than a demo and a comparison site.
The demo shows the product working perfectly.
Nobody shows you what it takes to get there.
The comparison site ranks the tools.
Nobody ranks your organization's readiness to use them.
The sales rep has an answer for every objection.
The questions that matter most never get asked.
You buy the solution.
You inherit the implementation.
You answer a short diagnostic questionnaire about your team, your stack, and your situation. Delphi analyzes your answers against current vendor information and real implementation patterns, and returns a personalized report in under 60 seconds. No vendor relationships. No sponsored placements. No agenda.
Which tool on your shortlist fits your use case, what it will realistically cost to implement, where your organization has gaps, and exactly what to ask before you sign.
Take your shortlist and understand what it would actually mean to bring each tool into your existing environment — integrations, data flow, friction points, and whether your stack is ready.
The two reports may recommend different tools — and that's intentional. The Evaluation is based on your business needs and readiness. The Stack Fit is based on your technology environment. That tension is often where the real insight lives.
Every vendor has a vocabulary designed to make their product sound like the answer. Feature names, integration claims, implementation timelines — all framed to minimize friction in the sales process, not to help you assess readiness on your side.
Understanding what a tool actually requires — in terms of your data, your processes, your team, and your organizational readiness — is a different skill entirely. It's the skill of translating between what a system can do and what a business actually needs.
That's what Delphi does. And it's what every software buying decision has been missing.
Product marketing is built to help buyers understand what a tool does. What it isn't built to do is help buyers understand what bringing that tool into their organization actually requires — the business readiness, the process changes, the ownership questions that determine whether an implementation succeeds or fails.
Analysts cover the market. G2 covers user sentiment. Neither one helps you understand what you need to change inside your organization before you sign.
With nearly 20 years of experience in product marketing, I'm turning my expertise to helping the buyer understand their readiness when it comes to buying software.
— Maureen West, Founder
Delphi uses AI to analyze your situation against publicly available vendor information and real implementation patterns. AI can be wrong. Vendor capabilities change. Your situation is unique. This report is designed to make you a smarter buyer and give you better questions — not to make the decision for you. The judgment is still yours.
Single report
$300
One Evaluation or one Stack Fit report.
Unlimited Access for 1 Year
$500
Run unlimited reports for one year. No auto-renewal — you choose when to repurchase.
Not sure yet?
Browse a sample Evaluation and Stack Fit report so you know exactly what you're getting, before you spend anything.
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